At https://www.bingdigital.com/ we emphasize time and again the vital need of making and following a digital marketing strategy. A recent article in www.ecommercenews.eu/ stated that 59% percent of online buyers in the United Kingdom made the mobile purchase. What does this number suggest? That more than 25 million customers are buying good using their Smartphone. To capture this customer base, it becomes vital for a company to have a strong digital presence and marketing strategy on all digital channels. We detail today some of the most important reasons for creating a digital strategy.
The foremost benefit is a purpose. When one creates a strategy, it is to reach a specific goal, and it is by achieving set aims and objectives that a business can boom. So, if you don’t have a digital strategy, you are anchorless when it comes to the potential online customer base. Because you don’t have an endgame, when it comes to online selling you don’t allocate resources to achieve them. Consequently, you lose a present customer by not creating a deeper relationship with them or lose new customers by not targeting them, Build an obvious and clear digital marketing approach to gain direction.
The way we sell in a traditional store is widely different from how we target customers online. This is because the profile of an online consumer and their behavior is very, very different from those of offline. The same applies to competitors and the way a business should communicate on digital platforms. By lacking a strategy specifically creating for online presence, you lack the understanding of the marketplace. This, in turn, means you not only miss understanding your customer but also loose what little online market share you may have had. To capture the dynamics of an online marketplace and be successful in holding the attention of online consumers, a specific online approach is a must.
Now, let’s say you do have a digital presence but still no clear cut strategy. How does that negatively impact your business? Working digital channels means targeting online consumer but by not allocating sufficient resources to e-strategy you may be targeting the wrong customer base or in an incorrect manner. This equates to bleeding resources in an area which can be highly profitable. Give digital strategy its dues importance. Find a specialist in e-marketing. Create a well thought out plan and then execute it.
Another common disadvantage of not fashioning an e-marketing strategy is isolating digital efforts. The best way to leverage digital media is to make it work hand in hand with traditional channels. Without a comprehensible and focused digital strategy even a skilled digital marketer cannot gain much. By integrating e-marketing with conventional media, you build a stronger web of hold on your customers.
There is no doubt that if a business wants to catch up or stay a step ahead of not only its competitors but all top brands, an online presence is vital. In a world ruled by technology and internet being agile and competent in e-marketplace is essential.