The internet is filled with guides, articles, and primers on good web hosts and the importance of choosing the correct one for your business. What it slacks on is the things that happen if the wrong web host is picked. For business owners, the significances of great content have been emphasized on, but not where this content lives, i.e., the web hosts. Companies realize that the website, blog and social media platforms are excellent venues to engage existing and potential customers. But, they fail to see the pitfalls of a bad web host.
The knownhost guide at Bit Pak will tell you the value addition an excellent hosting provides. www.cnet.com can give you a long list of things to keep in mind when web host shopping. Here, the spotlight would be on the consequences of not evaluating the needs of business before choosing a web host. The end goal of any trade is to build profit. Therefore, most of us pick the least expensive web host to curb on costs and end up with the wrong service provider. In the long run, this creates a massive detrimental blow to the baseline.
You are wondering how at this point; a low-cost web host will never be able to give a website the support it needs. The site will end up going down, if not frequently, then at least seldom. A non-working website loses potential customers and any existing clients who face the problem in real time. The problem is multiplied if the website also has an online store. This of all the revenue lost while the website is down. You miss on potential sales, therefore income. The loss of revenue hits hard, be it small or big.
Security is another aspect that is affected by the wrong choice of web host. A bad web host will not be able to restore a website to its previous condition in case of any crisis or disaster. What happens if a natural calamity occurs? What happens if the site gets hacked? What happens when the site crashes due to a technical glitch? Only a reputable web host would keep a backup in a remote location for just such instances. A backup makes restoring a site straightforward. Additionally, they will also provide technical support at all hours of the day and website maintenance periodically.
Though no web host can provide hundred percent guarantee when it comes to protection from malware attack or other problems, a reputable host will keep most of them at bay. One other negative impact of choosing the wrong web host is the SEO ranking of the website. For a site to show on the first page of a Google search it has rank high. A good SEO score ensures that customers and patrons can find the website easily. A website that is constantly down due to a bad host will have a bad SEO ranking. It is not just downtime that adversely impacts the rank of a website but also the time it takes to upload.